Major phone networks express concern over video sharing site and parent companys inability to guarantee money wont flow to extremism
The growing advertiser boycott of YouTube has reached the US, with AT&T, Johnson & Johnson, Verizon and Enterprise all halting adverts on the site, as well as Googles wider ad networks, over the video-sharing sites inability to guarantee promotional messages wont appear alongside extremist content.
Some of the new members of the boycott have also expanded the scope of the complaints, from a specific focus on YouTube to a broader criticism of Googles ad platform. We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate, AT&T said. Until Google can ensure this wont happen again, we are removing our ads from Googles non-search platforms.
Googles chief business officer has promised a three-pronged plan to improve its advertising network, and apologised to brands for placing their ads on content that was not aligned with their values. The executive, Philipp Schindler, promised to tighten up policies, offer better controls to advertisers, and use AI to review questionable content.
But the number of companies boycotting Googles ad networks continues to grow, now standing at around 250 firms. As well as YouTube, it has expanded to Googles other major advertising service, AdSense, which brands use to place adverts on third-party sites. The most important of Googles revenue sources, AdWords, is unaffected for now. The service lets companies advertise on Google itself, targeting specific search queries.