Netflix is staying in the Adam Sandler business.
The company has just struck a deal for four more Adam Sandler movies, on top of the four-film contract they already have with him. In other words, we can look forward to avoiding Adam Sander on our Netflix menus for years to come.
If you’re wondering why Netflix wants more Sandler, the press release makes it very clear. The official announcement describes Sandler’s first two Netflix original movies, The Ridiculous 6 and The Do-Over, as the service’s “biggest” releases ever.
The news arrives three weeks before the release of Sandler’s next Netflix project, Sandy Wexler.
As tempting as it is to roll our eyes at Netflix’s terrible taste in movies, though, it’s worth pointing out that Sandler’s success comes with a silver lining for Netflix subscribers with more highbrow tastes.
After all, it’s films like these ones with broad appeal that help Netflix attract a wide subscriber base. And those subscriptions, in turn, give Netflix the capital to invest in riskier or quirkier fare, like Bong Joon-ho’s Okja or David Michd’s War Machine.
That doesn’t mean you have to go out and add Sandler to your queue. But the next time you come across one of his nonsense movies, just remind yourself: there’s something in this deal for you, too.