Organic traffic to your website means traffic that visits your content without having to pay for it. With marketing always changing, it’s important to stay on top of your marketing strategy to ensure that you are always getting the most out of your content, comments, and links to your website. When you want to boost organic traffic to your website, there are a number of techniques you can implement to get more quality traffic to your website, while trying to avoid making mistakes.
Get Your Blog Up and Running
A blog is one of the easiest ways you can increase organic traffic to your website. The problem with blog writing is coming up with topics, and trying to create interesting, relevant content for your visitors. If you aren’t much of a writer or you are running out of ideas, it’s important to hire a writer to create some dynamic blog posts for you. The more you can provide quality content to your readers, the more likely they will share your content with their friends and family on social media.
Comment on Other Blogs
To increase traffic to your own website, you have to get busy in the blogosphere. Visit websites that offer similar products or services, and leave valuable comments on posts they have with links back to your website. You have to be careful when you are commenting on the blogs of other websites, as you want to make sure that their website will add value to your search engine optimization if you create a link by leaving a comment. A low authority website with no real audience doesn’t have much clout with Google and can have a negative impact on your search engine results. Look for websites that have an have an engaging content and lot’s of comments by real people.
Target Long Tail Keywords
To get solid organic traffic to your website, you have to stand out among the crowd. This means that if you are targeting a popular keyword, you will get lost in search engine results. You must research for long tail keyword opportunities to improve your chances of having searchers find your website. For example, a keyword phrase for a wedding photographer would be “wedding photography”, but a long tail keyword would be “traditional wedding photography in Boston”. While you may want to create a mix of typical keyword phrases and long tail keyword phrases, long tail phrases will improve your organic traffic.
Optimize Your Images for Your Long Tail Keyword
If you are not using plenty of images in your content, you need to start. The files you upload should have names that reflect your long tail keyword. In addition, the description of the images should include the long tail keyword. The meta tag on each images should also have the long tail keyword in it. The more you can add your long tail keyword onto your website, the better off you will be. Since Google can’t actually see your images, the file name and the description you provide give Google the information it needs to establish what your images are about.
Build Internal Links Within Your Content
The posts within your site should be interconnected as much as possible. This is done by creating internal links from page to page, linking relevant posts to one another. The more internal links you can provide, the clearer it is to Google what your site is about. Internal links are easy to create and should be done at least once a blog post to ensure that you are getting the most out of your internal linking capabilities.
58% of marketers state that great content improves organic traffic searches, so aim to offer readers something new. Link content to each other within posts, and look for reputable sources to link to.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS messaging, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.