In today’s new and modern methods of marketing, Internet Marketing is the most heard of and buzzing terminology. And this Internet Marketing itself is a deep ocean encompassing, SEO, social media, Affiliate, and other constituents that contribute to this ocean. Among these speedy ways to market your brand, SEO (search engine optimization) helps a lot and produces ways to get one highlighted across the web.
SEO- Makes You Visible in Search Engines:
In the constantly changing environment, now you must have to highlight yourself across the Internet. This is what SEO helps to achieve for yourself. Search marketing optimization refers to a dynamic process that is performed to make yourself prominent over the Internet by pushing your web pages to the top ranks of major search engines including Google, Yahoo, Bing etc.
SEO Consulting is not a one-time process that can be left aside after applying once. It demands constant workout in terms of Backlinks, articles and more interactive social media campaigns. As much interactive, consistent and dynamic you are, that much highlighted you will be across the globe.
Link Building/Back Link Submission:
SEO is a process that has been mostly working on by Google and has been evolved so far with its Webmaster guidelines. These are the rules and regulations that must be followed while employing SEO for any website. SEO is not a one-step process, rather a combination of many aspects. Among those, Link Building is an important and essential part of SEO.
Basically, it refers to a process that brings website links or URLs pointing to your site. You can think of these links as the votes to your website, as a much higher number votes you get, that much higher your visibility will be across the search engines.
How Backlink Automation Hurts Your Google Page Rank?
Backlink Automation is a terminology that started prevailing in the market after an emergence of the backlink automation software tip. The automation software help you in setting up the link exchange process, means no more manual efforts you will make. But doing so, you are not guaranteed of the genuine links pointing to your site.
First of all, Google has adopted a very strict attitude towards all such manipulative strategies. If any of the website is detected employing any illegal means to gain traffic, it will be blacklisted and penalized instantly. This results in an immediate drop of your SERP (Search Engine Page Rank). Since, Google has been working very hard and has come up with recent changes in its algorithm to target such offensive techniques.
Therefore, if you have adopted any of the Backlink Automation software to set up the link exchange process, it will be extremely harmful to you in return. There are many other reasons, why this automation process hurts your Page rank.
i- You have no guarantee of the backlinks that whether they bring your visitors to your competitors websites. Like reciprocal link is the one that provides a link of the site that is not your direct competitor, but using backlink automation, you are not certain whether the links on your website are reciprocal or not. This may lead your visitors to your competitors’ websites in this way.
ii- Using such buying automation software for backlinks, you can have a number of irrelevant links on your website. Obviously, when a visitor visits a boutique website, he/she would not be interested in any of the gambling related links. But there may be such irrelevant links that are not related to your niche. This will make your site prone to Google’s penalization, thus a clear indication of a decrease in SERP.
iii- Smart diversified anchor text plays a pivotal role in high search engine rankings. With automated link building you cannot have certainty what the other sites will include in their anchor text. Thus, there is a higher chance of a drop in your Google’s Page rank.
So please be careful while building your links.